| Strategic management is defined as the ongoing process of ensuring a competitively superior fit between | | |
| Strategic thinking, the ability to look ahead and spot key organization/ environment interdependencies, is necessary for | | |
| Strategists formulate the organization’s grand strategy by conducting a situational analysis and | | |
| Results-oriented strategic plans that specify what, when, and how are then formulated and translated downward into more specific and | | |
| Event outcome, event timing, and time series forecasts help strategic planners anticipate and | | |
| Event outcome forecasts are used when strategists want to predict the outcome of | | |
Popular forecasting techniques among today’s managers are informed judgment, surveys, and
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