| At times marketers may focus on | | |
| They consider the way an entire marketing system | | |
| At other times marketers are interested in the ways individual organizations carry out | | |
| One level at which marketing activities take place | | |
| Macro marketing refers to the total flow of | | |
| National measures of new-home sales or retailers' inventory levels | | |
| Macro marketing also encompasses such broad issues as | | |
