| Marketers have long cared about the quality of | | |
| After all, it is harder and less gratifying to sell | | |
| Many organizations have taken their interest in quality a step or | | |
| TQM is an organization-wide commitment to satisfying | | |
| TQM commit employees to continually look for ways to do things better so that | | |
| Satisfying customers requires not only doing one's current job well, but individually and | | |
| The philosophy underlying continuous improvement is: | | |
